The control of intellectual property has played an important role in the development of media technologies

Introduction Historically, intellectual property rights, IPR, have played a pivotal role in safeguarding all types of creators in business, scientific and artistic fields. In media technologies, besides providing effective mechanism of protection, the IPR has provided ethical means in which the creators or inventors can appreciate their efforts.Advertising We will write a custom essay sample on The control of intellectual property has played an important role in the development of media technologies specifically for you for only $16.05 $11/page Learn More Although recent years have witnessed a proliferation of creativity and knowledge exceeding the precincts of mainstream protective measures, IPR has continued to evolve, in tandem with these happenings. Media technologies have witnessed more challenges. These challenges have spanned all spectrums of the society. They include ethical, technological, political, and legislative spectrums, among others. Desp ite these issues hampering the process of achieving their success, they have granted opportunities for various stakeholders involved in devising methods which fix their effective utilisation. Hence, in recent years, laws, policies and technologies among other strategies, have been constituted to control how media technologies can be used without compromising the intellectual property rights. The author describes how the control of intellectual property rights has contributed to the development of media technologies. In achieving this objective, the author notes that various strategies implemented focusing on intellectual property rights have been pivotal in controlling how media technologies are produced, distributed and used. Measures, such as legislations and technology among others, have provided an elaborate framework in using media technologies. Besides, various laws have been enforced to control or protect intellectual property. Further, the author demonstrates using Napster a nd Sony Vs Universal Studios as case studies to demonstrate issues that have resulted by not embracing the role of intellectual property rights. Discussion For several years, legal controls have been used to safeguard the society against threats which can occur unexpectedly. Legal controls have provided an effective mechanism in addressing the issue of intellectual property rights. Presently, the world has become a global village; the dawn of the internet has resulted in what we call digital revolution.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More In the media industry, digital revolution has created what is known as new digital media; hence, digital media has become a common phrase widely embraced in technology and media industries. It is a technology which is enabled by the internet. New digital media has imposed a challenge to conventional copyright policy. Thus, many organisations owning copyrights argue that the digital media have simplified prospects for intellectual theft. Intellectual Property Online (53) illustrates that new media have provided new challenges in terms of intellectual property rights. Intellectual Property Online notes that devising higher protection standards than was with earlier terms of copyright law will help to neutralise loss of revenues (57). Legal Control Measures and Controls The Digital Millennium Copyright Act and the European Union Copyright Directive Despite the differences, Digital Millennium Copyright Act, DMCA and the European Union Copyright Act, EUCA, have balanced the opposing differences in protecting digital media. The acts own a similar purpose of fixing a secure environment for relaying digital media contents (Intellectual Property Online 58). The Acts contain terms making it unlawful to circumvent copy-protection technologies in order to access unauthorised content. The acts also provide protection to other illega l activities such as distribution, production and making content available with intent of encouraging circumvention. Intellectual property owners are concerned about the illegal appropriation of contents as it restricts them from profiting from their efforts. The DMCA and EUCD with an aim of disciplining unlawful appropriation outlined specific rules to incorporate technology protecting copyright work and granting honest users to fulfill their rights (Lucchi). The anti-circumvention provision of the DMCA prevents three types of misdeeds. According to Digital Rights Management, it outlaws evading technological measures that prevent access to copyrighted work (104). Secondly, it forbids trafficking in devices that can improve circumvented access controls. Lastly, it restricts trafficking in circumvention devices for technological measures that safeguard the copyright, owner’s exclusive rights such as copying and distribution. On the other hand, EUCD promotes three areas in its strategy. These areas are the distribution rights, reproduction rights and the rights of communication (Lucchi). The Act also seeks member countries to provide legal procedures to guard against circumvention for technological measures that cover works. It criminalises circumvention in any approach regardless of the rights it protects (Digital Rights Management 106). The two laws, presently in force, provide content owners with a stronger opportunity to implement their own regulations and limits on the use and access of digital content.Advertising We will write a custom essay sample on The control of intellectual property has played an important role in the development of media technologies specifically for you for only $16.05 $11/page Learn More Intellectual Property Enforcement New European Pattern To ensure secure digital media content and guarantee strong individual user’s deeds, the EU enforced the intellectual property rights as a regulation that compels member countries to generate decisive, reasonable, proportionate procedures, and remedies against copying and piracy. Davis explains that these measures were aimed at providing absolute protection to copyright violations (78). The European Union asserted that enforcing the law was necessary because without a careful and effective security, creativity and innovation was deemed to die. This regulation compels that it is necessary to ensure the substantive law on intellectual property is administered properly across the society. This is because administering is a key objective for success for protecting intellectual property. The European Union notes that a rapid increase in piracy and intellectual property rights and violation of intellectual property is a phenomenon which has a global outlook. When left unchecked, it poses a dire threat to society. Hence, the enforcement measures and other procedures are essential to defeat the challenge. Copyright Legislations Many con ventional and envisaged applications embracing digital media focus on transferring, recording or finding contents instead of transforming contents to new ones. For instance, applications that would have easily recombined personal media with elements from other public and other mass media, offer new areas in which copyright law and policy succeed (Lucchi). Most copyright regulations have shifted towards giving greater security and universal rights to copyright owners. According to Litman (2000), this illustrates a shift from the conventional pattern of prohibition by the acceptable use of copyrighted materials to all unauthorised use as illegal. Besides, older protection that was envisaged under the US copyright laws, for instance, is facing a threat with the shift to the digital domain. This, according to Stallman (2004), has led to the role of copyright entirely reversed. The digital technology has transformed it into a system that allows producers to confine the public into apprec iating the works of authors. In the digital communication layout, there are typically developments which have dramatically changed the course of accessing copyrighted information. According to Davis, these developments are zero marginal cost of copying, negligible cost of posting or producing new information on the internet and zero cost of transmission over the internet (80). With zero costs for duplication of information, the cyberspace technologies feel threatened. Therefore, there is a need to restrict ‘’theft’, by embracing new technological advancement that encourage fair use’ principle, a fundamental aspect of copyright principle (Davis 83).Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Fair Use The intellectual property rights, IPR, have simplified the manner in which the society engages in the proper use and access of copyrighted content. This has been achieved through a concept known as fair use. In the United States, the Fair Use Doctrine encourages acceptable use of copyrighted materials without permission or license, for purposes such as news reporting, comments and teaching, among others. The statute has extended fair use in various ways (Borland). This includes time-shifting, in using a VCR to time-shift when a person is viewing television programs and format shifting as in creating an MP3 format version of an audio CD that a person already owns. Assessing when to use of copyrighted content under fair use has been analysed by the courts on a case by case basis. This has been done using the four codes. These codes include the intent and spirit of the use (whether for nonprofit aims or commercial), the amount and substantiality of the potion used for the copy righted work and impact of use on the potential market. These codes are covered under the United States Code (Dittmann 7). However, fixing fair use has been a difficult task because of the contradictory interpretations set forth by legal scholars. The distinction of rationalisation hinges on whether fair use is a confirmatory right that permits copying in specific conditions or just a defense used in cases of copyright violation (Dittmann 6). When understood along the confirmatory right attitude, fair use is an essential part of copyright law that safeguards the constitutionally guaranteed rights of an individual’s free expression and free speech. On the contrary, when fair use is understood along the defensive line, copyright creators and technologies that enable them can limit a person access to digital media; granting fair use no longer an alternative available to the wider society. Copyright creators would then control access and use of digital media. Technology Control M easures The rapid technological progress in information and communication has fixed new legislative and judicial effort to restructure intellectual property rights in the digital media. This is to fix equilibrium between consumers and the legal owners. Hence, in today’s information society, technology control is directed by various international conventions and compliance with the state legislative practices. Technology control legislation then supports enforceability. Acts such as EUCD and DMCA recognise a legal status and offer a candid constitutional protection for copyright management and technological measures preventing unauthorised use and determining the conditions for permitted use (Lucchi). According to Borland, technology provides no issue to any legal control. It oversees transactions on an authoritative manner (Borland). Because of these characteristics of technology, intellectual property laws have undergone various amendments to support the needs of the technol ogical world. The role of technology in safeguarding intellectual property has been varied. One of the roles it achieves is preventing users from gaining access or engaging in practices such as copying. It also allows creation of licensing business models. These models permit holders to have the right of choosing their own discretion terms and conditions for use and access to their work. They also set in technical devices used in accomplishing their tasks. In absolute terms, technology cultivates the authority or grants the rights holder privileges to determine how his/her work should be used. Borland explains that different technological expressions have been expanding to keep contents from unauthorised copyright infringement and ease overseeing the use of media by the society (Borland). Terms such as technological protection measures, self-help systems, automated rights and digital rights management systems are springing as a result. These expressions point to an automated archite cture that can manage and protect distributing digital works. Besides, these measures provide easy transfer of digital works from inventors and publishers to consumers. Technological features to Protect access rights and control The inclusion of copy protection devices has been an element of various digital media. Several methods have been employed to ensure reasonable access to contents is guaranteed (Stenger). These measures are grouped into rights control and access control. Rights control limits a user’s capacity to engage the rights of the content owner. Access control involves a concept of access privileges to succeed a given operation. Access controls have granted legal protection than conventional controls. The rights holders are guaranteed more incentives of use than rights controls to improve stronger legal protection against circumvention. Transformative Technology Digital media technology has fixed significant changes in sharing and producing information. These ch anges have had a sweeping effect on copyright law and policies. Dittmann illustrates in his journal, IEEE Multi-Media: â€Å"This has had a deeper impact on digital media, that media can easily be expressed in the form or meaning’ (5). While he noted this transformative characteristic of digital media as a risk to technological and copyright defense actions, it is the transformative environment of the digital media that most promises protection of fair use rights (Stenger). Media technologists are involved in inventing new ways. These ways make the present and future digital media support intellectual property laws and policies that promote freedom of expressions and fair use privilege. Hence, the media technologies will strive to safeguard users and not primarily the data stored in it. According to Stenger, technologies strengthen and support transformative elements of digital media by making them available, reusable and accessible through establishing and using metadata (S tenger). Evolving technology Current trends in information technology have provided new alternatives in safeguarding intellectual property rights. Though some have proved successful, others have contributed to more infringement opportunities. Initiatives to establish barriers, for example, the Secure Digital Music Initiative, SDMI, have emphatically failed. Similarly, other efforts such as the Macrovision’s ‘snaps and crackles’ technology have also failed. Borland, in his article â€Å"Snaps, Crackles May Stop CD Piracy†, illustrates that ‘snaps and crackles’ technology inserts bits in a PCM encoded music on a CD (Borland). When such a CD is compressed with an MP3 algorithm and preserved with the data file on a computer system, the music gets corrupted with audible crackles and snaps on playback (Borland). These industry actions, although viewed as a big achievement, do not guarantee security of content. They are short-term remedies. Case Stud ies The Napster – Illegal File Swapping Illegal file swapping draws a common global threat to intellectual property rights enforcement. File swapping involves having a file sharing software or peer distribution system. The service allows users to freely exchange or share music files or other copyrighted content on the internet. Because these files are protected from copyright, less legitimacy has been attached to MP3 file size. McCourt and Patrick illustrate that Napster, which was founded in 1999, was a well-known online business which embraced peer-to peer network in heightening illegal file sharing practice (335). The Napster example illustrates the effect of intellectual property rights issue in the new digital world. Napster was an online music business which provided music sharing services. According to McCourt and Patrick, Napster operated on the idea that when someone pays for a given song or album, he had a right to ‘share’ with others (336). During the pre-internet days, sharing convention was widely embraced, because any person would give a friend a book or a video cassette without minding copyright infringement. It is well noted that non-commercial consumer copying is a fair use under the copyright regulation. However, in the digital age, things have changed because of the unlimited number of copies which can be made. Napster music sharing succeeded three distinct phases. The first phase was a user browsed the Napster website and entered the music of choice using his/her personal computer. The user’s machine then searched similar machines on the internet running a similar program. Once the search was over and the music found, the user then selects the device and transfers the MP3 music file containing the music. The Napster peer-to-peer technology allowed online connected computers to connect without passing, by means of a central file server (McCourt and Patrick, 342). This established a system that constituted internetw orked computers with share files stored in a single computer and controlled by simple share software. Napster had to face many legal issues because of its service of free music sharing. This was because it was violating the copyright rules of the owners of the music. After lengthy and protracted legal battles involving intellectual property infringement, Napster had to submit and presently, the e-business offers subscription services. It pays royalties on copyrighted contents. Although Napster story has cooled, many other e-based organisations have taken the Napster theory and enhanced it. According to Stenger, among the ideas evolving after Napster collapsed is that some e-based businesses have created offshore Napster sites. These sites blend two lengthy issues of the legal jurisdiction of the internet and the intellectual property rights (Stenger). Stenger, in his article â€Å"Entrepreneur Proposes Offshore Napster Clone†, notes the companies which compete with the Napste r ideas use the pig Latin, or other unique misspelling to obscure music filenames blocked by Napster (Stenger). Napster case shows the challenge that most mainstream music industry businesses have in this internet era. Thus, these issues are anchored on assumptions of technological obstacles that no longer prevail. Despite the courts neutralising the Napster case, the challenge of music sharing is common; undoubtedly, the future will encounter many problems. Perhaps, possibilities of music intellectual property rights will move away from the ownership model to licensing model. However, whether the strategy will reduce music piracy is still under discussion. Sony Vs Universal Studios 1984 Sony and Universal Studios were some of the leading media industries in 1980’s. In 1980’s, most media industries used cassette and audio tapes to distribute, play and store music. Besides, using these media simplified copying of music, hence, people would do themselves without much dif ficulty. This scenario elicited a threat to organisations producing and marketing recorded music. This was because an entire album could be recorded off the air with reasonable reliability. However, loss of music quality was causing an outcry from the listening public, besides, the copies successfully produced were poorer in precision. Besides, commercially produced cassette tapes would be borrowed and duplicated. These processes contributed to loss of royalties to the musicians. This was a similar issue that arose between Sony and Universal Studios in 1984, when home video recorder was introduced in the recording industry. Home video recorded made it possible to record video programs such as motion pictures off the air. This signaled that royalties were not paid for subsequent viewing. This scenario prompted a significant legal battle, pitting producers of blank tape and tape recording devices against content producers. This resulted in a court case between the two media industries . The results of the conflict were that consumers could lawfully record content off the air for personal use, they could also sell. However, whereas commercial practice of using such materials was prohibited, home use was not. Conclusion Various technological barriers and legal sanctions have contributed to redefining how media technologies are used in contemporary world. Hence, they will continue to be vital in protecting intellectual property rights. This has been successful, especially in preventing corporate piracy. Hence, at a personal level, they will not be sufficient because the technological barrier has decreased and is unlikely to increase by strategies such as encryption methods incorporated in volumes of produced items. Legal interventions such as Digital Millennium Act and European Union among others, have streamlined media technologies’ use by providing effective guidelines. Hence, with more technologies emerging, these interventions will endeavour to evolve to address the intricacies that come with new technologies. Work Cited Borland, John. â€Å"Snaps, Crackles May Stop CD Piracy, 2012. Web.. https://www.zdnet.com/ Davis, Randall. â€Å"The Digital Dilemma,† Communications of the ACM 44, (2001): 77- 83. Print Digital Rights Management. MIT Alumni Association. Technology Review, (n.d): 102- 109. Print Dittmann, Jana. â€Å"Copyright-Copywrong,† IEEE Multi-Media, (2000): 14-17. Print Intellectual Property Online. A Landmark Case,† Strategic Finance, (n.d): 52-57, Litman, Joseph, The demonization of piracy, 2000; Web.. Lucchi, Nicola. Intellectual Property Rights in Digital Media: A Comparative Analysis of Legal Protection, Technological Measures and New Business Models under E.U. and U.S. Law, 2005. Web. https://law.bepress.com/expresso/eps/615/ Marc, Davis. â€Å"From Pirates to Patriots: Fair Use for Digital Media.† IEEE Multimedia, (2002):4-7. Print McCourt, Tom, and Patrick Burkart. When creators, corporati ons and consumers collide: Napster and the development of on-line music distribution. Media, Culture Society, (2003): 333–350. Print Stenger, Richard. â€Å"Entrepreneur Proposes Offshore Napster Clone,† 2001. Web. http://edition.cnn.com/2001/TECH/internet/03/06/napster.offshore/index.html This essay on The control of intellectual property has played an important role in the development of media technologies was written and submitted by user Tomas Carlson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Essay about Socrates and Crito

Essay about Socrates and Crito Essay about Socrates and Crito â€Å"Bromance† between Socrates and Crito It is very obvious that Crito is Socrates’ closest friend. An entire dialogue is dedicated to him in Plato’s Five Dialogues and he is mentioned in the other two dialogues read for class. Although it is unknown how this friendship started and developed so strongly it is obvious to see how much Socrates means to Crito. As Aristotle stated, â€Å"friendship is most necessary for our life. For no one would choose to live without friends† (119). Although both Crito and Socrates have additional friends, none of those friendships are as perfect as their own. As we read Nicomachean Ethics, we are told that complete friendship is â€Å"the friendship of good people similar in virtue† (Aristotle 122). I do not doubt this definition but it is also important not to forget that complete friendship has more aspects to it than similar virtue. Crito is perceived as a man devoted to friendship in all of the dialogues we have read. He is always showing his loyalty to Socrates especially when Crito offers to be Socrates’ benefactor in two instances. Crito proposed to pay the fine, if Socrates’ penalty is a fine, from the trial in the Apology and again offers to pay to bribe the informers to let Socrates leave just as he bribed the informers to let him in before visiting hours. Crito chooses to be a friend of utility in these instances only after they have a complete friendship which justifies the offering despite the fact that Socrates did not even take advantage of the opportunity. As Aristotle tells us, â€Å"base people are those who are friends for pleasure or utility without already having a complete friendship† (124). So this validates that Socrates and Crito are good and not base people. And according to Aristotle, â€Å"what appears good appears loveable† (125). So not only are they good people, they are also loveable. Though it becomes apparent that Crito loves Socrates more than Socrates loves Cri to. Especially when reading the Apology, when we observe Crito trying to convince Socrates to leave prison and fulfill his life. Crito tells Socrates that if he chooses to die he is betraying his sons and himself, giving his friends a bad reputation because they failed in saving him, and he is being unjust to his life since he is not saving it when he has a chance. Unfortunately, these arguments were to no prevail because Socrates is marginally egotistical and believes that his reasoning is the most just and should be the course taken. This example of Crito pleading to Socrates but later accepting Socrates’ justification points toward another classification of friendship between the two friends. Socrates and Crito are not equals. Instead, they are unequals because Socrates is more of a teacher figure to Crito, making him superior to Crito. This also gives the friendship a different type of love. Crito has to love Socrates more to make the friendship proportional. â₠¬Å"The more beneficial person [Socrates] must be loved more than he loves for when the loving accords with the comparative worth of the friends, equality is achieved in a way, and this seems to be proper to friendship† (Aristotle 127). This difference in equality does not mean that the friendship will not endure. We have proof that it does exist until the one friend, Socrates, dies but â€Å"in friendship it is equality primarily in quantity and secondary in worth† (Aristotle 127). So if there is effort, then the friendship will continue to exist until either death in this case or with negligence. However, this inequality is interesting because it could suggest another type of inequality. This one regarding a separation in virtue of good to superior, but I do not believe this to be true. According to Aristotle, if one is excellent while one is only good then there cannot be a complete friendship since it needs the be level virtues. Therefore, the inequality in c ommunity is the only inequality in the relationship. Since

Designing the Best Application Essays

Designing the Best Application Essays As someone who has written and edited dozens of application essays, I can tell you from experience that the best application essays are those that are creatively presented. There is no doubt in my mind, as a matter of fact, that the reason I was accepted to my college of choice was mostly due to the creativity behind my purpose statement. In order to give you a better idea of what I mean, I am going to illustrate how I designed my application package. As anyone who is applying to college will tell you, the application form consists of several general information inquiries, the essay section, as well as some short answer questions. When I was applying to school I knew my grades werent my strongest suit, so I decided to make my application package a work of art. Rather than simply filling out the application form by hand, I had my answers professionally printed on the pages. Then, I affixed the pages of the form on to heavy pieces of card-stock paper, so it looked as though each page of my application form was beautifully framed. For my application essay, I also had it professionally printed and then matted on card-stock paper. In addition, I included corresponding illustrations which I attached to the opposite sides of each page. Then, once I had my application, my essay, my short answer questions, and my illustrations beautifully printed and matted, I took everything to a professional print company where I had the pages bound in book-form. As Im certain you can tell, I spend a tremendous amount of time on my admissions essays and their presentations. When all was said and done, it took nearly two months to complete. Be assured, however, that the time and effort was more than worth it. I was accepted to every school to which I applied. If you are interested in learning how you can create the best application essays possible, dont hesitate to click on the adjacent link where you will find lots of ideas.

How technology, with particular emphasis on the internet and Essay - 4

How technology, with particular emphasis on the internet and computers, has changed world culture - Essay Example ideoconferencing like communication channels help people to conduct meeting in the virtual world just like real world, no matter where the people are located. Social networking is another latest development in computer technology. It helps people from distant parts of the world to assemble in a common web platform and share their ideas, views, photos and videos. Social networks play a vital role in enhancing the intercultural communication. It should be noted that increase in intercultural communication may definitely contribute heavily to global peace and harmony. The recent revolutions in Libya and Egypt are often labeled as Facebook revolution. This is because of the huge role played by Facebook in empowering the people in these countries. Business is another area in which computers and internet have brought huge changes. Instead of typewriters and fax machines, computers and internet are used in the business world at present for preparing and sending documents. Earlier, documents were stored in paper formats in the business world. However, at present such things are stored in digital format so that the data may not be conserved for longer periods. It is quite possible for the business executives to conduct business meeting and negotiations in the virtual world just like real world. Moreover, computers and internet help business people to take quick decisions. Education is another area in which computer and internet have brought meaningful changes. Instead of traditional classrooms, computer assisted classrooms are used in educational institutions at present. Students can get any information at their fingertips with the help of a single click, from internet. The difficulties in searching particular information in a book are completely eliminated by computers and internet. Distant education made possible by computers and internet. It is easy for a student in America to get tuition classes from a teacher in India with the help of computers and internet at

The overriding concerns that caused delays and cost escalation in the Essay

The overriding concerns that caused delays and cost escalation in the construction of the tunnel link between England and France - Essay Example The main purpose of the research is to present that the twentieth century witnessed developments on many fronts at the same time including construction. A number of hallmark projects were commissioned in the twentieth century such as New York’s Empire State Building and others that served to boost mankind’s confidence in taking on large projects. A large number of mega projects spanned progress in the twentieth century but taking on and executing these projects represented large challenges. The early parts of the twentieth century saw randomised approaches to project management in order to deal with large projects. However, as time proceeded and human experience increased in dealing with large projects, the approach to such projects became more and more structured. A large amount of advancement has occurred on the fronts of project management although there is still much ground to be covered. Initially project management was largely restricted to dealing with the techni cal aspects of projects especially the larger projects. In time it was found that project management needed to deal with other aspects of projects such as financing, scheduling, quality initiatives and others. Development on these fronts has been steady and has resulted from learning from various mega projects. The unique nature of mega projects means that the same ideas are not equally applicable to different projects even though they may hold similar grounds. One project that sparked the imaginations of mankind was the Channel Tunnel project that was initiated to build a fixed link between England and France. Historically the English Channel has represented a major obstacle to crossing over into United Kingdom. In order to deal with this challenge some kind of a system was required that could facilitate the movement of goods and people between both nations. This project was all the more critical for England because it did not have a direct link to mainland Europe. Such a link was necessary to ensure trade and commerce between England and mainland Europe. Prior to the tunnel’s opening, the only modes of transport available included ferries and airplanes. Both modes of transport were not only expensive but were at times dictated by weather over the English Channel making crossing or flying difficult. Early ideas to deal with this challenge included large iron bridges with spans of many kilometres. However, the technical challenges facing the creation of such spans and bridges were large and rather insurmountable. Constant tries on the British and French sides finally saw the emergence of a tunnel system beneath the English Channel that could finally connect both countries with ease. The movement from mere ideas to a practical working system represented one of the largest challenges undertaken by mankind. The creation of the Channel Tunnel was confronted by myriad challenges such as costing, planning, execution, finance, teamwork, quality, safety and sch eduling amongst others. When the project was finally completed, it was found that the project was delayed as well as overpriced when compared to original estimates. This paper analyses the overriding concerns that caused delays and cost escalation in the construction of the tunnel link between England and France. 3. Problems 3.1. Pre-Planning The creation of such a gargantuan tunnel system to accommodate trains and shuttle services required taking over challenges on many fronts. The primary challenge to initiate the Channel Tunnel project was garnering the right kind of political will to create this project. The political will garnered to initiate the C

Old Spice Essay Example for Free

Old Spice Essay Old Spice is one of the most popular companies in America that specializes in male grooming products. It was founded by William Lightfoot Schultz in 1934 and began by creating products for women in 1937, closely followed by male cologne in 1938. The company originated in the colonial times and chose the theme accordingly, thus the Colonial Sailing ship became the Old Spice trademark. It wasn’t until the 1990’s when Old Spice changed their colonial sailing ship to the more modern sailing ships and released many forms of deodorant, body wash and body sprays. During this time period Old Spice began advertising their products focusing on how men are continuously attempting to attract women. From 1990 to 2010 Old spice’s advertisements have gradually evolved in the way they entice men that their products will help men become more attractive to women. Through commercials Old Spice has convinced men that their products will aid in satisfying man’s greatest need, a woman. In 1996 Old Spice released a commercial of a man walking off a sailboat his back facing sun hiding his identity leaving the audience in suspense wondering who it was. At the same time they show a beautiful woman stumbling upon herself in a crowd in confusion looking for someone. Soon later she stops to catch her breathe and finds a man, a tall, well built man with a captains hat who is looking at a painting of a sail boat tossing and turning in the sea. Another man sees this confused woman and approaches her but unfortunately she walks away to the sailor. At this moment a deep dominating voice says, â€Å" Some men would rather live their lives sheltered in the harbor, and some would rather sail into life with the unmistakable scent of Old Spice.† As the couple walks away the other man walks to the painting and finds a bottle of Old Spice cologne and smiles. This commercial shows that the woman chose the sailor because he was wearing Old Spice cologne and shows men that there is still hope to find a woman. Old Spice also has a line of Body Spray, Deodorant, and Fragrance. On one of the body spray commercials two teenage boys were trying to ask the same girl out, one boy tried to read a poem and give her flowers while the other boy sprayed on Old Spice body spray and just sat next to her. He immediately won her heart. This advertisement implies that women are simply attracted to good smelling boys. About 12 years later Old Spice commercials emphasized on a different topic, they changed the idea of focusing on men getting women to how Old Spice makes you manlier. The commercial starts off with a skinny short young male dressed as Steve Urkel walking up to a sexy woman in a revealing dress. The woman says hi and instead of replying back the young man runs away in embarrassment making a weird high pitch noise. The camera then zooms out showing the popular LL Cool J, a massive muscular man. He admits that the embarrassing boy is him but says that was all before he started using Old Spice body spray and body wash. Emphasizing that the product made him manlier. Recently in 2010 Old Spice released a new commercial during the super bowl incorporating how Old Spice makes you manlier and can help get women. In this commercial; however, the character is not convincing the men but convincing the women. A tall, well built, dark man in a towel holding a bottle of Old Spice body wash. He addresses the women and asks questions which compare himself to there man and asks the women if their man should use Old Spice body wash. He then follows that question with other question such as; do you want a man who can bake your favorite cake in the kitchen he built with his hands? Then jumps into a hot tub doing a swan dive. The hot tub then falls down and we see him on a motorcycle holding a bottle of Old Spice body wash asking, â€Å" Well ladies should your man smell like an Old Spice man? You tell me†. In this commercial Old Spice shows that with their product a man could make a cake, built a kitchen with his hands, be able to jump into a hot tub which is shallow, and land on a motorcycle. This shows that Old Spice makes men manlier and women are attracted to manly men. This advertisement has evolved from the older commercials in the way that it no longer convinces men as well as women and yet keeps its main idea that Old Spice makes men manlier and attractive for women. Over time Old Spice has observed reality and adapted its commercials accordingly. They started off by trying to convince men that their products will help them attract women. Then went on to persuade men that it will make them manlier, with more confidence. In the present day Old Spice realized that women tend to buy their partners products so they aimed towards women inducing them with handsome attractive shirtless men persuading them to buy Old Spice products. From the first advertisement to the most recent one Old Spice has kept the same mentality in all of their advertisements.

Depression in Americas Teens :: Exploratory Essays Research Papers

Depression in America's Teens Teenage Depression. Everywhere you look these two words appear together as one, in newspapers and magazines, as well as in scholarly reports. Teenage depression is one of today's "hot topics" this among other teenage mental health problems, has been brought to the forefront of public consciousness in recent years after several incidents involving school shootings (CQ 595). The environment that teens grow up in today is less supportive and more demanding than it was twenty years ago. Not only are the numbers of depressed teens rising, but children are also being diagnosed at younger and younger ages. Studies have found that, "There is an estimated 1.5-3 million American children and adolescents who suffer from depression, a condition unrecognized in children until about 20 years ago" (CQR 595). This increase in depression is due to social factors that teenagers have to deal with everyday. A recent study found that, "About five percent of teenagers have major depression at any one time. Depression can be very impairing, not only for the affected teen, but also for his or her family-and too often, if not addressed, depression can lead to substance abuse or more tragic events" (NAMI.org). Gender roles and other societal factors including the pressures on girls to look and act a certain way, the pressures on boys to suppress their emotions and put on a tough front and the pressures on both sexes to do well in school and succeed, all contribute to depression in teens today. Depression is a growing problem which crosses gender lines and one that needs to be dealt with with more than just medication. Clinical depression goes beyond sadness or having a bad day. It is a form of mental illness that affects the way one feels, thinks, and acts. Depression in children can lead to failure in school, alcohol or other drug abuse and even suicide. The warning signs of depression fall into four different categories: emotional signs, cognitive signs (those involving thinking), physical complaints, and behavioral changes. Depending upon the degree of depression, a child may experience a few symptoms or many. Also, the severity of each symptom may vary. According to the CQ Researcher, "School